PR today : the authoritative guide to public relations

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Title:

Author:

Morris, Trevor.

ISBN:

9780230240094

Personal Author:

Morris, Trevor.

Publication Information:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.

Physical Description:

xxii, 347 p. : ill. ; 24 cm.

Contents:

Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.

Abstract:

"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios" -- Provided by publisher.

Subject Term:

Public relations.

Added Author:

Goldsworthy, Simon.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025586625	659.2 M882P 2012	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025590833	659.2 M882P 2012	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025591294	659.2 M882P 2012	3	Searching... Unknown

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Summary

A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.