Part 1: Digital marketing fundamentals. 1. Introducing digital marketing -- 2. Online marketplace analysis: micro-environment -- 3. The Internet macro-environment -- Part 2: Digital strategy development. 4. Digital marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using digital platforms -- Part 3: Digital marketing: implementation and practice. 7. Delivering the online customer experience -- 8. Campaign planning for digital media -- 9. Marketing communications using digital media channels -- 10. Evaluation and improvement of digital channel performance -- 11. Business-to-consumer digital marketing practice -- 12. Business-to-business digital marketing practice.