On message : precision communication for the digital age

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Title:

Author:

Theobald, Theo, 1957-, author.

ISBN:

9780749464875

Personal Author:

Theobald, Theo, 1957-, author.

Edition:

1st edition.

Publication Information:

London : Kogan Page, 2013.

Physical Description:

x, 181 pages : illustrations ; 22 cm.

General Note:

Formerly CIP.

Contents:

Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.

Abstract:

Gone are the days of traditional sales letter. Engaging with global audiences in a competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. This book teaches you how to develop your voice, segment your audience for effective messaging, edit existing copy and engage with emerging markets.

Subject Term:

Business communication.

Online social networks.

Internet marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025593464	659.144 T385.O 2013	1	Searching... Unknown

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Summary

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.