Cover image for Social marketing to protect the environment : what works
Title:
Social marketing to protect the environment : what works
Author:
McKenzie-Mohr, Doug, 1959-
ISBN:
9781412991292
Publication Information:
Thousand Oaks : SAGE Publications, c2012.
Physical Description:
xiv, 237 p. ; 26cm.
Contents:
Foreword / Edward Maibach -- Preface -- Section I: Introduction. Fostering sustainable behavior -- Section II: Influencing behaviors in the residential sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Protecting fish and wildlife habitats --Section III: Influencing behaviors in the commercial sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Section IV: Going forward. Concluding thoughts and recommendations.
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