Sustainability marketing : a global perspective

Select an Action

Title:

Author:

Belz, Frank-Martin.

ISBN:

9781119966197

Personal Author:

Belz, Frank-Martin.

Edition:

2nd ed.

Publication Information:

Hoboken, N.J. : Wiley, 2012.

Physical Description:

xvi, 336 p. : ill. ; 24 cm.

General Note:

Formerly CIP.

Contents:

Machine generated contents note: pt. I Understanding Sustainability and Marketing -- 1.Marketing in the Twenty-First Century -- A Very Short History of the World -- The Twentieth Century: The Century that Transformed the World -- Challenges for the Twenty-First Century -- Sustainable Development -- The Evolution of Marketing Thought -- Beyond `Modern' Marketing -- 2.Framing Sustainability Marketing -- Marketing in Context -- Elements of Sustainability Marketing -- Corporate Context: Corporate Social Responsibility -- Ethical Context -- Socio-Political Context -- Global Context -- pt. II Developing Sustainability Marketing Opportunities -- 3.Socio-Ecological Problems -- Socio-Ecological Problems on a Macro Level -- Socio-Ecological Impact of Products on a Micro Level -- 4.Sustainable Consumer Behaviour -- Sustainability and Consumption -- The Consumption Process -- Understanding Sustainable Consumer Behaviour -- Sustainable Consumption in Context --

Contents note continued: So Who Is the Sustainable Consumer? -- Harnessing Sustainable Consumer Behaviour -- pt. III Developing Sustainability Marketing Standards and Strategies -- 5.Sustainability Marketing Values and Objectives -- Sustainability Marketing: Challenging Basic Assumptions -- Sustainability Marketing Values: Brand Ethos -- Sustainability Marketing Objectives: The Triple Bottom Line -- 6.Sustainability Marketing Strategies -- Marketing Strategy and Sustainability -- Understanding the Marketing Environment -- Developing a Sustainability Marketing Strategy -- pt. IV Developing the Sustainability Marketing Mix -- 7.Customer Solutions -- Marketing Myopia -- Customer (Pre-)Purchase Solutions -- Customer Use Solutions -- Customer Post-Use Solutions -- Sustainability Branding -- 8.Communications -- The Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate Communications -- The Consumer as Communicator -- 9.Customer Cost --

Contents note continued: Total Customer Cost: The Consumer Perspective -- Total Customer Cost: The Marketer Perspective -- The Nature of Price Systems -- 10.Convenience -- Consumption and Convenience -- Convenience in Purchase -- Convenience in Use -- Convenience in Post-Use -- Online Convenience -- pt. V Developing the Future of Sustainability Marketing -- 11.Sustainability Marketing Transformations -- Sustainability Marketing Transformation: The Inside-Out Perspective -- Corporate Transformations -- Market Transformations -- Political Transformations -- Social Transformations -- Sustainability Marketing Transformations: Possibilities and Problems -- 12.Refraining Sustainability Marketing -- Thinking Again about Sustainability Marketing -- Social Marketing and Sustainability -- Towards a More Sustainable Economy -- From Sustainability Micromarketing to Sustainability Macromarketing -- Towards a Prosperous `One Planet' Society -- Conclusions: A Final Rethink.

Subject Term:

Marketing.

Sustainability.

Added Author:

Peattie, Ken.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025583010	658.802 B454S 2012	1	Searching... Unknown

Bound With These Titles

On Order

Summary

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz .

View the authors blog at: www.sustainability-marketing.com