Strategic alliance management

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Title:

Author:

Tjemkes, Brian, 1973-

ISBN:

9780415681285

9780415681292

Personal Author:

Tjemkes, Brian, 1973-

Publication Information:

Abingdon, Oxon ; New York, NY : Routledge, 2012.

Physical Description:

xiv, 350 p. ; 224 cm.

General Note:

Formerly CIP.

Contents:

Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliance -- Learning alliance -- Co-branding alliance -- International alliance -- Asymmetrical alliance -- Cross-sector alliance -- Multi-partner alliance -- Alliance portfolio -- Alliance networks -- Alliance co-evolution -- Alliance capabilities -- Strategic alliance management: science and art.

Abstract:

Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances. Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.

Subject Term:

Strategic alliances (Business)

Added Author:

Vos, Pepijn.

Burgers, Koen.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025589090	658.046 T625S 2012	1	Searching... Unknown

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Summary

Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances.

Concluding with the threenbsp;alliance paradoxesnbsp;managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.

A website run by the authors, can be found here: http://www.strategic-alliance-management.com/