Brand breakout : how emerging market brands will go global

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Title:

Brand breakout : how emerging market brands will go global

Author:

Kumar, Nirmalya.

ISBN:

9781137276612

Personal Author:

Kumar, Nirmalya.

Edition:

First edition.

Physical Description:

xvi, 256 pages : illustrations ; 25 cm

Subject Term:

Branding (Marketing)

Brand name products.

Branding (Marketing) -- Developing countries.

Brand name products -- Developing countries.

Added Author:

Steenkamp, Jan-Benedict E. M.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025594512	658./27 K96B 2013	1	Searching... Unknown

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Summary

Summary

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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