Pathways to public relations : histories of practice and profession

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Title:

Author:

St. John, Burton, 1957-

ISBN:

9780415660358

Physical Description:

xxxviii, 354 pages ; 24 cm.

Series:

Routledge new directions in public relations & communication research.

Contents:

Machine generated contents note: pt. I Public relations history and faith -- 1.The strategic heart: the nearly mutual embrace of religion and public relations / Robert Brown -- 2.State and church as public relations history in Ireland, 1922--2011 / Francis Xavier Carty -- 3.The public relations and artful devotion of Hildegard Von Bingen / Melissa D. Dodd -- 4.An alternative view of social responsibility: the ancient and global footprint of caritas and public relations / Donn James Tilson -- pt. II Public relations history and politics/government -- 5.The coercion of consent: the manipulative potential of FBI public relations during the J. Edgar Hoover era / Matthew Cecil -- 6.Forgotten roots of international public relations: attempts of Germany, Great Britain, Czechoslovakia, and Poland to influence the United States during World War I / Michael Kunczik -- 7.Government is different: a history of public relations in American public administration / Mordecai Lee --

Contents note continued: 8.Building certainty in uncertain times: the construction of communication by early medieval polities / Simon Moore -- 9.I, Claudius the Idiot: lessons to be learned from reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid imperialism during the beginning of Thailand's transition to modernization (1851--68) / Napawan Tantivejakul -- pt. III Public relations history and reform -- 11.Between international and domestic public relations: cultural diplomacy and race in the 1949 ATMA Round-the-World Tour”r; / Ferdinando Fasce -- 12.Shell Oil as a window into the development of public relations in Nigeria: from information management to social accountability / Tunde Akanni -- 13.The intersection of public relations and activism: a multinational look at suffrage movements / Diana Knott Martinelli -- 14.Ubuntu, professionalism, activism, and the rise of public relations in Uganda / Amos Zikusooka --

Contents note continued: 15.Sarah Josepha Hale, editor/advocate / Erika J. Pribanic-Smith -- pt. IV Public relations history and the profession -- 16.The historical development of public relations in Turkey: the rise of a profession in times of social transformation / Pelin Hurmeric -- 17.An agent of change: public relations in early twentieth-century Australia / Jim Macnamara -- 18.The new technique”r;: public relations, propaganda, and the American public, 1920--25 / Margot Opdycke Lamme -- 19.Arthur Page and the professionalization of public relations / Karen Miller Russell -- 20.The good reason of public relations: P R News and the selling of a field / Burton St. John -- 21.Defining public in public relations: how the 1920s debate over public opinion influenced early philosophies of public relations / Kevin Stoker.

Abstract:

"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field"--

Subject Term:

Public relations.

BUSINESS & ECONOMICS / General.

BUSINESS & ECONOMICS / Public Relations.

BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Added Author:

St. John, Burton, 1957-

Lamme, Margot Opdycke.

L'Etang, Jacquie.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025592243	659.2 B974P 2014	1	Searching... Unknown

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Summary

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.

This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history.

With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.