Contemporary marketing

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Title:

Author:

Kurtz, David L.

ISBN:

9781285092591

Personal Author:

Kurtz, David L.

Edition:

16th ed.

Publication Information:

Mason, OH : South-Western ; Andover : Cengage Learning [distributor], c2014.

Physical Description:

xxxiii, 670, 14, 6, 13, 44 p. : col. ill. ; 28 cm.

General Note:

International edition.

Previous ed.: 2012.

Includes index.

Subject Term:

Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025591773	658.8 K96C 2014	1	Searching... Unknown

CONTEMPORARY MARKETING, 16E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING, 16E, International Edition, remains in a class by itself.

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