Business research methods

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Business research methods

Title:

Business research methods

Author:

Zikmund, William G., author.

ISBN:

9781133190943

9781111826932

Personal Author:

Zikmund, William G., author.

Edition:

Ninth edition, International edition.

Physical Description:

xxv, 670 pages : illustrations (black and white, and colour) ; 28 cm. + 1 Internet access code card.

General Note:

Internet access code card attached to inside front cover.

Subject Term:

Business -- Methodology.

Business -- Research.

Added Author:

Babin, Barry J.,

Griffin, Mitch.,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025591948	658.0072 Z68B 2013	1	Searching... Unknown

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Summary

Summary

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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