International business

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Title:

Author:

Peng, Mike W., 1968-

ISBN:

9781408019566

Personal Author:

Peng, Mike W., 1968-

Physical Description:

xxx, 645 pages illustration, maps 27 cm.

General Note:

Formerly CIP.

Abstract:

This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.

Subject Term:

International business enterprises.

International trade.

International business enterprises -- Case studies.

International trade -- Case studies.

Added Author:

Meyer, Klaus, 1964-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:UNKNOWN	33168025743523	338.88 P398.I 2011	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025801172	338.88 P398.I 2011	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025796927	338.88 P398.I 2011	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025796919	338.88 P398.I 2011	4	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025796935	338.88 P398.I 2011	5	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025758356	338.88 P398.I 2011	6	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025784642	338.88 P398.I 2011	7	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025743549	338.88 P398.I 2011	8	Searching... Unknown

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Summary

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.International Business has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.