Title:
Effectual entrepreneurship
Author:
Read, Stuart.
ISBN:
9780415586436
9780415586443
9780203836903
Publication Information:
London ; New York : Routledge, 2011.
Physical Description:
xii, 228 p. : col. ill. ; 28 cm.
Contents:
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
Abstract:
"Entrepreneurship is the most powerful tool we have for economic and social value creation and this book is destined to be recognized as the secret weapon all entrepreneurship educators have been waiting for! An accessible and comprehensive guide for all who aspire to both make and find opportunities. Bravo!" Len Schlesinger, President, Babson College, USA --
"This work has been absolutely instrumental in the development and continued growth of our company. We apply the 5 principles of effectuation every day at Forgetful Gentleman. If you've ever thought of being an entrepreneur, this book will literally change your life." Nathan Tan, Co-Founder, Forgetful Gentleman, Darden MBA '09 --
"In offering a foil to the start-up myth, the authors reach an Important conclusion: entrepreneurial success is not innate - it can be taught. The lessons in this book teach burgeoning entrepreneurs how to abandon doomed business models with ease, how to turn promising ideas into profitable businesses, and how to excel in inevitable uncertainty. There is the entrepreneurial story we know: the garage office, the risk-junkle founders, the midnight stroke of genius, the millions in VC funding; and then there's this book, which changes it all." Ashleigh Williams, Entrepreneur, MBA graduate, Atkinson Graduate School of Management, Williamette University. --
Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need. --
You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. --
If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. --Book Jacket.
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