Electronic media management.

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Electronic media management.

Title:

Electronic media management.

Author:

Pringle, Peter K.

ISBN:

9780240808727

Personal Author:

Pringle, Peter K.

Edition:

5th ed. / Peter K. Pringle [and] Michael F. Starr.

Publication Information:

Amsterdam ; London : Elsevier/Focal Press, 2006.

Physical Description:

xv, 415 p. : ill. ; 26 cm.

General Note:

Previous ed. by Pringle, Starr and McCavitt.

Subject Term:

Televison stations -- Management.

Radio stations -- Management.

Broadcasting -- Management.

Added Author:

Starr, Michael F., 1940-

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2007272130-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025770948	384.54068 P957E 2006	1	Searching... Unknown

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Summary

Summary

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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