Strategic management : theory and practice

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Title:

Author:

Parnell, John A. (John Alan), 1964-

ISBN:

9781452234984

Personal Author:

Parnell, John A. (John Alan), 1964-

Edition:

4th ed.

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, c2014.

Physical Description:

xx, 641 p. : ill. ; 28 cm.

Contents:

Preface -- About the author -- Fundamentals of strategic management -- Industry competition -- The external environment : political-legal and economic forces -- The external environment : social and technological forces -- The organization : ethics and corporate social responsibility -- Corporate-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution : structure -- Strategy execution : strategic change, culture & leadership -- Strategic control & crisis management -- Appendix -- Case analysis -- Real-time cases -- Index.

Subject Term:

Strategic planning.

Industrial management.

Organizational effectiveness.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025784717	658.4012 P256S 2014	1	Searching... Unknown

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Summary

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.