Summary

Map out a realistic business plan from scratch

Need a hand with your business strategy? This straightforward guide leads you through all the main aspects of business planning, from clarifying objectives, to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives (including planning in turbulent times).

Realise your long-term goals - understand what you want from your business and where you are headed

Check out the competition - practise the latest market research techniques to best position your business

Sort out your finances - construct a value chain, examine your cash-flow and calculate a sensible budget

Prepare for change - learn to read cultural, political and technological trends and develop strategic alternatives

Open the book and find:

Tips on writing a motivational mission statement

Details of the latest consumer trends and online research resources

How to seize lucrative opportunities before your competitors

Forecasting and budgeting strategies for all businesses

Advice on hiring and firing

Ways to adapt your business model to economic change

Learn to:

Put together a watertight business strategy

Plan achievable business goals

Take advantage of the latest technology and marketing trends