Entrepreneurial small business

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Title:

Author:

Katz, Jerome A.

ISBN:

9781259060618

Personal Author:

Katz, Jerome A.

Edition:

4th ed., International student ed.

Publication Information:

London : McGraw-Hill/Irwin, 2014.

Physical Description:

1 v. (various pagings) : ill. (some col.). + appendices

Series:

Entrepreneurial small business

General Note:

Includes glossary (p. G1-G13).

Contents:

Part 1. Entrepreneurs and ideas: the basis of small business -- Part 2. Small business paths & plans -- Part 3. Marketing in the small business -- Part 4. Cash, accounting, and finance in the small business -- Part 5. Management and organization in the small business

Abstract:

" 'Entrepreneurial small business' provides students with a clear vision of small business as it really is today. It focuses on small businesses that students might actually start versus high-growth firms dependent on venture capital. It presents the realities small business owners face every day and strategies for those starting or maintaining a small business." -- From the walkthrough (p. [xiv]).

Subject Term:

Small business -- Management.

New business enterprises -- Management.

Entrepreneurship.

Added Author:

Green, Richard P.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025752821	658.022 K19E 2014	1	Searching... Unknown

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Summary

Provides students with a vision of small business as it really is today. This title focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. It discusses traditional beliefs and models in small business, as well as the latest findings and best practices from academic and consulting arenas.