Media relations : issues and strategies

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Title:

Author:

Johnston, Jane, 1961-

ISBN:

9781742376448

Personal Author:

Johnston, Jane, 1961-

Edition:

2nd ed.

Publication Information:

Crows Nest, N.S.W. : Allen & Unwin, 2013.

Physical Description:

viii, 296 p. : ill. ; 23 cm.

Abstract:

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

Subject Term:

Mass media -- Australia.

Public relations -- Australia.

Mass media and business -- Australia.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025781796	302.230994 J73M 2013	1	Searching... Unknown

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Summary

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media.