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Title:
Services marketing : people, technology, strategy
Author:
Lovelock, Christopher H.
ISBN:
9780136118749

9780273756064
Personal Author:
Lovelock, Christopher H.
Edition:
7th ed.
Publication Information:
Boston : Pearson, 2011.
Physical Description:
648 pages : illustrations, maps ; 28 cm
Abstract:
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Subject Term:
Marketing -- Management.

Professions -- Marketing.

Service industries -- Marketing.

Customer services -- Marketing.
Added Author:
Wirtz, Jochen.
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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