Marketing : an introduction

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Title:

Marketing : an introduction

Author:

Armstrong, Gary (Gary M.)

ISBN:

9780273767183

Personal Author:

Armstrong, Gary (Gary M.)

Edition:

11th ed., Global ed.

Publication Information:

Boston ; London : Pearson, c2013.

Physical Description:

ca. 650 p. in various pagings. : col. ill. ; 28 cm.

General Note:

Previous ed.: Boston, Mass.; London: Pearson, 2011.

Subject Term:

Marketing -- Textbooks.

Added Author:

Kotler, Philip.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025772449	658.8 A737M 2013	1	Searching... Unknown

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy.

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