Basics of entrepreneurship

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Title:

Author:

Nieuwenhuizen, C. (Cecile)

ISBN:

9780702188596

Edition:

2nd ed.

Publication Information:

Cape Town, South Africa : Juta, 2011.

Physical Description:

xvi, 352 pages : illustrations ; 25 cm.

Series:

Entrepreneurship series

Entrepreneurship series (Juta and Company)

Contents:

Chapter I: Basic business concepts and business environment -- Chapter 2: Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective -- Chapter 3: The identification of feasible business ideas -- Chapter 4: The viability of a business idea -- Chapter 5: The business plan -- Chapter 6: Product decisions: the offering to our customers -- Chapter 7: Price: how to determine what to charge -- Chapter 8: Distribution: getting the product to the customer -- Chapter 9: Promotion: communicating with your market -- Chapter 10: Advertising your small business -- Chapter 11: Operations management -- Chapter 12: The human resource function -- Chapter 13: An introduction to financial management for interpreneurs -- Chapter 14: Financing the capital requirements of a small business -- Chapter 15: The break-even analysis -- Chapter 16: Budgets -- Appendix.

Subject Term:

Entrepreneurship.

Small business -- Management.

New business enterprises -- Management.

Added Author:

Nieuwenhuizen, C. (Cecile)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025750197	658.022 N678B 2011	1	Searching... Unknown

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Summary

Gives practical guidelines on how to develop business ideas and establish an enterprise. Drawing on the authors' personal experience as entrepreneurs, business advisors and subject specialists, this title provides an introduction to the world of business and its most important role player - the entrepreneur.