Segmentation, revenue management, and pricing analytics

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Title:

Segmentation, revenue management, and pricing analytics

Author:

Bodea, Tudor, author.

ISBN:

9780415898324

9780415898331

Personal Author:

Bodea, Tudor, author.

Physical Description:

x, 255 pages : illustrations ; 25 cm

Contents:

ch. 1 The Ideas Behind Customer Segmentation -- ch. 2 Forecasting -- ch. 3 Promotion Forecasting -- ch. 4 Capacity-Based Revenue Management -- ch. 5 Unconstraining -- ch. 6 Pricing Analytics -- ch. 7 Dynamic and Markdown Pricing -- ch. 8 Pricing in Business-to-Business Environments -- ch. 9 Customer Behavior Aspects of Pricing.

Abstract:

"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"-- Provided by publisher.

Subject Term:

Revenue management.

Pricing.

Market segmentation.

Added Author:

Ferguson, Mark, 1969-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025754769	658.1554 B666S 2014	1	Searching... Unknown

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Summary

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.