Title:
Marketing management.
Author:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
ISBN:
9780702178122
Edition:
6th ed. / P.J. Du Plessis, J.W. Strydom, C.J. Jooste [editors].
Publication Information:
Cape Town : Juta, 2012.
Physical Description:
xii, 676 pages : illustrations ; 25 cm
General Note:
Previous edition: 2006; edited by M.C. Cant [and others].
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