The entrepreneurial life -- Integrity and ethics of entrepreneurship -- Starting the business -- Franchising and buyouts -- The family business -- Creating business plan -- The marketing plan -- The organization of the business -- The location plan -- Financial statements -- Projecting financial requirements -- A firm's sources of financing -- The harvest plan -- Customer relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional management and leadership -- Human resource management -- Operations management -- Managing the firm's assets -- Risk management.