Summary
Designed primarily as a text for undergraduate and postgraduate students of management and commerce, this comprehensive textbook equips readers with the knowledge to analyse the domestic and global business environment. The focus of the book is on the assessment of evolving business scenarios using analytical underpinnings and latest data.
The book clearly brings out the implications of changes in the socio-economic and legal environment of business, and covers the business environment by tracking changes in national income, inflation, fiscal deficit, money supply, exchange rate, balance of payment and many other economic variables. It also examines demographic changes and changes in the technical and natural environment of business. Students, practising managers and policy makers will also find the book a useful reference tool.
Key features:
Illustrations using the latest data (up to June 2013). Boxes containing numerical illustrations and technical details. Cases examining the Indian business environment and providing glimpses of the evolving global business environment. Review questions, numerical problems and case analysis.
