Title:
Social networking for business : choosing the right tools and resources to fit your needs
Author:
Shah, Rawn.
ISBN:
9780132357791
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., ©2010.
Physical Description:
xv, 171 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Social computing on the ascent -- Sharing a social experience -- Leadership in social environments -- Social tasks : collaborating on ideas -- Social tasks : creating and managing information -- Social ecosystems and domains -- Building a social culture -- Engaging and encouraging members -- Community and social experience management -- Measuring social environments -- Social computing value.
Abstract:
"Organizations today aren't just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don't just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently. In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial 'micro-challenges' you'll face in keeping them vibrant."--Publisher description.
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