Evaluating communication for development : a framework for social change

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Title:

Author:

Lennie, June.

ISBN:

9780415522076

9780415522595

9780203078495

Personal Author:

Lennie, June.

Publication Information:

Milton Park, Abingdon, Oxon ; New York : Routledge, 2013.

Physical Description:

xvi, 189 pages : illustrations ; 26 cm

Contents:

The need for the framework -- Communication for development -- C4D in the United Nations -- Evaluation -- Social change -- Participation -- Participation and sustainability -- Origins of the framework and its principles -- Development of the principles and framework -- Ensuring rigour in evaluation and sustainable development -- How the book is organized -- Overview of the framework -- The framework components in more detail -- Comparison with other frameworks and approaches -- Conclusion -- Challenges in moving beyond dominant approaches to evaluating C4D -- The value of systems and complexity approaches to evaluation -- A systems perspective -- Complexity theory -- Distinguishing between simple, complicated and complex problems -- Critical approaches to understanding and evaluating social change -- A focus on power relations, gender and social norms -- Conclusion -- Context and structure -- Institutional and country-level challenges-- Attitudes and policies of funders and management -- Challenges in conceptualizing, outsourcing and managing research and evaluation -- Challenges in assessing impacts and outcomes of C4D -- Overcoming the challenges: key trends in C4D evaluation -- New conceptualizations of evaluation and shifts in evaluation practice -- Conclusion -- Understanding and defining evaluation capacity development -- The need for an alternative approach to evaluation capacity development -- Towards a holistic approach to evaluation capacity development -- A holistic approach to organizational capacity development -- The value of participatory methodologies for evaluation capacity development -- Challenges and issues in evaluation capacity development -- Strategies for effective and sustainable evaluation capacity development -- Conclusion -- Definitions of key terms -- Key approaches and methodologies for evaluating C4D -- Key C4D evaluation methods -- Indicators -- Conclusion-- Key features and benefits of the framework for evaluating C4D -- Challenges, issues and contradictions -- Strategies proposed to address these challenges and issues -- Implementing the framework for evaluating C4D -- Looking to the future.

Subject Term:

Communication in community development -- Evaluation.

Social change.

Added Author:

Tacchi, Jo.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025755782	306.449 L567E 2013	1	Searching... Unknown

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Summary

Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approachnbsp;are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years.

Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field.

The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.