Summary

This book on business ethics and corporate governance discusses a mixture of concepts, opinions, perceptions and practices. It contains research case studies and examples of various activities of business. The book presents a blend of various corporates opinions, perceptions and practices on corporate social responsibility, business ethics, and ethical issues in marketing by concentrating on factors such as product, pricing, advertisement and sales and distribution.

The book will be useful for business management courses at both undergraduate and post graduate levels, and for senior level corporate executives.