Cover image for Applied communication research methods : getting started as a researcher
Title:
Applied communication research methods : getting started as a researcher
Author:
Boyle, Michael P., 1975-
ISBN:
9781138853607

9780765642332

9780765642349
Personal Author:
Physical Description:
xxiv, 423 pages ; 27 cm
Contents:
Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.
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