Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Title:
Marketing communications management : analysis, planning, implementation
Author:
Copley, Paul, 1952- author.
ISBN:
9780857027863

9780857027870
Personal Author:
Edition:
Second edition.
Physical Description:
xv, 464 pages ; 27 cm
General Note:
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
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