Title:
Focus groups : a practical guide for applied research
Author:
Krueger, Richard A.
ISBN:
9781483365244
Personal Author:
Edition:
5th edition.
Physical Description:
xx, 252 pages ; 23 cm
Contents:
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.
Added Author: