Cover image for Fundamentals of strategy
Title:
Fundamentals of strategy
Author:
Johnson, Gerry.
ISBN:
9781292017211
Personal Author:
Edition:
Third Edition.
Physical Description:
xvii, 284 pages : illustrations ; 25 cm
Contents:
About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements.
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