Cover image for Entrepreneurship : theory, process, practice
Title:
Entrepreneurship : theory, process, practice
Author:
Kuratko, Donald F., author.
ISBN:
9781305576247
Personal Author:
Edition:
Tenth edition.
Physical Description:
xxxi, 465 pages : color illustrations ; 29 cm
Contents:
Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development -- revolutionary impact ; The entrepreneurial mind-set in individuals : cognition and ethics ; The entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global environment for entrepreneurship -- Part 2: Initiating entrepreneurial ventures. Innovation : the creative pursuit of ideas ; Assessment of entrepreneurial opportunities ; Pathways to entrepreneurial ventures ; Sources of capital for entrepreneurs -- Part 3: Developing the entrepreneurial plan. Legal challenges for entrepreneurial ventures ; Marketing challenges for entrepreneurial ventures ; Financial preparation for entrepreneurial ventures ; Developing an effective business plan -- Part 4: Growth strategies for entrepreneurial ventures. Strategic entrepreneurial growth ; Valuation of entrepreneurial ventures ; Harvesting the entrepreneurial venture -- Glossary.
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