Media and communication research methods : an introduction to qualitative and quantitative approaches

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Title:

Author:

Berger, Arthur Asa, 1933-

ISBN:

9781452256573

Personal Author:

Berger, Arthur Asa, 1933-

Edition:

Third edition.

Physical Description:

xvii, 365 pages : illustrations ; 23 cm

Contents:

Getting started. What is Research? ; Library Searches. -- Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. -- Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. -- Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. -- Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports.

Abstract:

"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website.

Subject Term:

Mass media -- Research -- Methodology.

Communication -- Research -- Methodology.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025782406	302.230721 B496M 2014	1	Searching... Unknown

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Summary

Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.