This is PR : the realities of public relations
Title:
This is PR : the realities of public relations
Author:
Newsom, Doug.
ISBN:
9780534172626
Personal Author:
Edition:
5th ed.
Publication Information:
Belmont, Calif. : Wadsworth Pub. Co., ©1993.
Physical Description:
xvi, 615 pages : illustrations (some color) ; 25 cm
Contents:
pt. 1. Public Relations: Role, Origins and Future. 1. The Realities of Public Relations. 2. PR's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR's Ethical and Legal Environment. 7. Persuasion and Communication Theories. 8. PR Ethics and Social Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR Strategies Work. 13. Campaigns. 14. Case Studies. 15. Crises.
Subject Term:
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA