Consumer behaviour : South African psychology and marketing applications

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Title:

Author:

Botha, Elrie, 1970-

ISBN:

9780190412425

Personal Author:

Botha, Elrie, 1970-

Edition:

Second edition.

Physical Description:

ix, 436 pages : illustrations ; 23 cm

Contents:

1. Introduction to consumer behaviour -- 2. Consumer motivation -- 3. Learning and information processing -- 4. Consumer perceptions -- 5. Personality -- 6. Consumer attitudes -- 7. Social class, reference groups and the diffusion of innovations -- 8. Cultural and sub-cultural influences on consumer behaviour -- 9. Family and household influenced on consumer behaviour -- 10. Situational influences on consumer behaviour -- 11. Market segmentation from a South African perspective -- 12. Communicating with consumers -- 13. Consumer decision models -- 14. Consumerism and consumers as citizens -- 15. Changes in retailing.

Abstract:

"Consumer behaviour cover the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The second edition includes the latest perspectives and theories along with examples of how these can be applied in practice."--Back cover.

Subject Term:

Consumer behavior -- South Africa.

Added Author:

Erasmus, Alet.

Mpinganjira, Mercy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000185283	658.834 CON	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000185901	658.834 CON	3	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000185962	658.834 CON	4	Searching... Unknown
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Summary

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.