Consumer behaviour.

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Title:

Consumer behaviour.

Author:

Sethna, Zubin, author.

ISBN:

9781526450005

9781526450012

Personal Author:

Sethna, Zubin, author.

Edition:

4th edition / Zubin Sethna & Jim Blythe.

Physical Description:

xxiii, 549 pages : illustrations ; 25 cm

General Note:

Previous edition: 2016.

Contents:

Consumer Behaviour in Context : -- Understanding Consumer Behaviour -- Decisions, Behaviours and Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through the Gardens of Technology -- Consumers as Individuals (The Psychological Issues) : -- Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age, Gender and Familial Roles -- Culture and Social Mobility -- Ethical Consumption -- Sustainable Consumption.

Abstract:

"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.

Subject Term:

Consumer behavior.

Added Author:

Blythe, Jim,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000185361	658.8342 SET	1	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002039258	658.8342 SET	1	Searching... Unknown
Searching... 1:RCBT	1:REC-BOOK	002083094	658.834 SET	1	Searching... Unknown
Searching... 1:RCBT	1:GEN-BOOK	002031643	658.834 SET	2	Searching... Unknown
Searching... 1:RCDBN	1:REC-BOOK	002041964	658.8342 SET	1	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	002086572	658.8342 SET	1	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	002086573	658.8342 SET	2	Searching... Unknown

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Summary

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

New to this edition:

Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences' A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.