Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
Title:
Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changers
Author:
Antonites, A. J., author.
ISBN:
9780627037863
Personal Author:
Edition:
2nd edition
Physical Description:
273 page color illustration
Contents:
Section A. Creativity. The role of and need for the " new" (the context need and nature of innovation) -- The creative person and the environment -- The creative process -- The creative outcome -- Section B. Innovation. Introduction to innovation: linking invention to market -- Models, processes and patterns -- Business model to business plan -- Product development -- Section C. Management. Managing innovation.
Abstract:
"An exploration of the context, need and nature of innovation; and the creative person, environment, process and outcome. Locally relevant examples and cases help to contextualize creativity and innovation within the southern African context. Contents include the following: - The role and need for the "new" - The creative person and environment - The creative process - The creative outcome - Introduction to innovation - Business modelling for managing innovation."--Publisher's description.