Cover image for International business : the challenges of globalization
Title:
International business : the challenges of globalization
Author:
Wild, John J.
ISBN:
9780133063004

9780273786979
Personal Author:
Edition:
Seventh edition.
Physical Description:
xxiii, 449 pages : color illustrations, color maps ; 29 cm
Contents:
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
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