Title:
International business : the challenges of globalization
Author:
Wild, John J., author.
ISBN:
9780134729220
9781292262253
Personal Author:
Edition:
Ninth Edition.
Physical Description:
xxvi, 417 pages : color illustrations, color maps ; 28 cm
Contents:
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- Part: 5 international business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
Added Author: