Business research methods

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Title:

Author:

Quinlan, Christina, author.

ISBN:

9781473760356

Personal Author:

Quinlan, Christina, author.

Edition:

Second edition.

Physical Description:

xii, 418 pages : illustrations ; 28 cm

General Note:

Previous edition: 2011.

Contents:

Part I: Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- Role of theory -- Part II: Beginning the research Process -- Literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- Part III: Data gathering -- Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude Measurement -- Part IV: Dealing with data -- Managing data and introducing data analysis -- Analysing qualitative data -- Analysing quantitative data -- Completing and presenting the research.

Abstract:

"Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.

Subject Term:

Business -- Research -- Methodology.

Management -- Research -- Methodology.

Added Author:

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000185886	650.072 QUI	1	Searching... Unknown

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Summary

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.