Title:
International business
Author:
Peng, Mike W., 1968- author.
ISBN:
9781473758438
Personal Author:
Edition:
Third edition.
Physical Description:
xx, 597 pages : illustrations (color), maps (color) ; 26 cm
General Note:
Previous edition: Australia: Cengage Learning, 2016.
Contents:
Part One. Foundations. 1. Globalizing business -- 2. Formal institutions: political, economic and legal systems -- 3. Informal institutions: culture, religion and languages -- 4. Firm resources: competitiveness and growth -- Part Two. Business across borders. 5. Trading internationally -- 6. Investing abroad directly -- 7. Exchange rates -- Part Three. Globalization. 8. European integration -- 9. Global integration and multilateral organizations -- 10. Socially responsible business -- Part Four. The firm on the global stage -- 11. Starting international business -- 12. Foreign entry strategies -- 13. Competitive dynamics -- 14. Global strategies and acquisitions -- Part Five. Operations in the global MNE. 15. Organizing and innovating in the MNE -- 16. People in the MNE -- 17. Customers and suppliers of the MNE -- Part Six. Integrative cases.
Abstract:
"Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business."--Publisher's description.
Added Author: