Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
Title:
Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
Author:
Thompson, Arthur A., 1940-
ISBN:
9780078112720

9780071317009
Edition:
18th ed. / Arthur A. Thompson [and others].
Publication Information:
New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2011.
Physical Description:
1 volume ; 26 cm
General Note:
Includes index.
Abstract:
Fully revised, this new edition features new perspectives, reflects the best academic thinking, and has strengthened correlation with new research. Chapter content remains solidly mainstream and balanced, mirroring the pragmatism of real-world strategic thinking.