Title:
International entrepreneurship : starting, developing, and managing a global venture
Author:
Hisrich, Robert D., author.
ISBN:
9781483344393
Personal Author:
Edition:
Third edition.
Physical Description:
xiv, 426 pages ; 24 cm
Contents:
Machine generated contents note: pt. I INTERNATIONAL ENTREPRENEURSHIP AND OPPORTUNITIES -- 1.Importance of International Entrepreneurship -- Profile: RidingO -- Chapter Objectives -- Introduction -- The Nature of International Entrepreneurship -- International Versus Domestic Entrepreneurship -- Motivations to Go Global -- Traits of an International Entrepreneur -- The Importance of Global Business -- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 2.Globalization and the International Environment -- Profile: Virgin Australia Airlines -- Chapter Objectives -- Introduction -- Strategic Effects of Going Global -- Strategic Issues -- Opportunities and Barriers to International Trade -- Important Considerations -- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 3.Cultures and International Entrepreneurship -- Profile: Miyako Hotel & Resorts -- Chapter Objectives
Note continued: Introduction -- Nature of Culture -- Seven Cultural Determinants -- Cultural Dimensions and Leadership -- GLOBE and Leadership -- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 4.The Global Monetary System -- Profile: MTN -- Chapter Objectives -- Introduction -- Foreign Exchange -- Aspects of the Foreign Exchange Market -- Nature of the Foreign Exchange Market -- Foreign Exchange Rate Fluctuations -- The Global Capital Market -- Balance of Payments -- Role of the International Monetary Fund and the World Bank -- Trade Financing -- Summary -- Questions for Discussion -- Chapter Exercises -- Suggested Readings -- Websites -- pt. II ENTERING THE GLOBAL MARKET -- 5.Selecting International Business Opportunities -- Profile: YPlan -- Chapter Objectives -- Introduction -- Foreign Market Selection Model -- Developing Foreign Market Indicators -- Primary Versus Secondary Foreign Market Data
Note continued: Sources of Country Market Data -- Competitive Positioning -- International Competitive Information -- Summary -- Questions for Discussion -- Chapter Exercises -- References -- Suggested Readings -- 6.Developing the Global Business Plan -- Profile: Aentropico -- Chapter Objectives -- Introduction -- Opportunity Assessment Plan -- Purpose of a Global Business Plan -- Aspects of a Global Business Plan -- Do's and Don'ts of the Global Business Plan -- Sample Global Business Plan -- Summary -- Questions for Discussion -- Chapter Exercises -- References -- Suggested Readings -- 7.International Legal Concerns -- Profile: Spotify -- Chapter Objectives -- Introduction -- Political Activity -- Political Risk -- Legal Considerations and Regulations -- Intellectual Property and Organizational Form -- Licensing -- Contracts -- Business Ethics in a Global Setting -- Summary -- Questions for Discussion -- Chapter Exercises -- References -- Suggested Readings
Note continued: pt. III MANAGING THE GLOBAL ENTREPRENEURIAL ENTERPRISE -- 8.Alternative Entry Strategies -- Profile: vente-privee -- Chapter Objectives -- Introduction -- Formulating the Global Strategy -- Timing of Market Entry -- Scale of Entry -- Foreign Market Entry Modes -- Entrepreneurial Partnering -- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 9.Global Marketing and Research and Development -- Profile: Nando's -- Chapter Objectives -- Introduction -- Technological Environment -- Product Policy and Total Quality Issues -- Adopting the Best Research and Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 10.Global Human Resource Management -- Profile: Haier -- Chapter Objectives -- Introduction -- Motivation Across Cultures -- Sources and Types of Human Capital
Note continued: Selection Criteria -- The Global Mind-Set -- Compensation Policies -- The Hiring Process -- Summary -- Questions for Discussion -- Chapter Exercises -- Suggested Readings -- 11.Implementing and Managing a Global Entrepreneurial Strategy -- Profile: Globant -- Chapter Objectives -- Introduction -- Global Strategic Planning -- Global Organizational Structure -- Overall Organizational Structure -- Organizational Structure and Degree of Centralization -- Controlling the Global Venture -- Summary -- Questions for Discussion -- Chapter Exercises -- References -- Suggested Readings -- pt. IV CASES -- 1.Business Incubator Subotica -- 2.Mayu LLC -- 3.Fitz-Ritter Wine Estate -- 4.Intelligent Leisure Solutions -- 5.Logisys -- 6.Infobip -- 7.Mojitos Night Club -- 8.Wiosna Association -- 9.Sedo.com -- 10.Cross-Border Sponsorship -- 11.Trimo -- 12.UniMed and EduMed -- 13.Veconinter, CA.
Abstract:
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in todays hypercompetitive world.
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