Social media marketing

Select an Action

Title:

Author:

Tuten, Tracy L., 1967- author.

ISBN:

9781529731996

9781529731989

Personal Author:

Tuten, Tracy L., 1967- author.

Edition:

4th edition.

Physical Description:

xiii, 466 pages : color illustrations ; 26 cm

General Note:

Previous edition: 2018.

Contents:

The social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone.

Abstract:

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher.

Subject Term:

Internet advertising.

Social media -- Economic aspects.

Online social networks -- Economic aspects.

Internet marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:PRES-BOOK	000115553	658.8 TUT	1	Searching... Unknown
Searching... 1:VGBDX	1:PRES-BOOK	000145591	658.8 TUT	2	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000036992	658.8 TUT	1	Searching... Unknown
Searching... 1:VGCT	1:PRES-BOOK	000037626	658.8 TUT	2	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000142142	658.8 TUT	1	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000141049	658.8 TUT	2	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000160503	658.8 TUT	1	Searching... Unknown
Searching... 1:VGPTA	1:REF-BOOK	000187660	658.8 TUT	2	Searching... Unknown

Bound With These Titles

On Order

Summary

**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.A must-have text for those studying social media marketing.