Microeconomics and behavior

Select an Action

Title:

Author:

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

ISBN:

9781259394034

9781259919565

9781260575644

Personal Author:

Frank, Robert H. 1945- VerfasserIn.

Edition:

Tenth edition.

Physical Description:

xxii, 600 Seiten Illustrationen

Series:

The McGraw Hill series in economics

General Note:

Includes index.

Zielgruppe - Audience: Ages 18+

Zielgruppe - Audience: Grades 10-12.

Abstract:

"Would also be accessible and engaging to students. The more common approach in this market has been to emphasize one of these dimensions or the other. For example, some texts have done well by sacrificing rigor in the name of user-friendliness. But although such books sometimes keep students happy, they often fail to prepare them for upper-division courses in the major. Others texts have succeeded by sacrificing accessibility in the name of rigor, where rigor all too often means little more than mathematical density. These courses overwhelm many undergraduates, and even those few who become adept at solving well-posed mathematical optimization problems are often baffled by questions drawn from everyday contexts."

Subject Term:

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000157281	338 FRA	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000157342	338 FRA	2	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	002215104	338 FRA	3	Searching... Unknown

Bound With These Titles

On Order

Summary

Robert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see the mundane details of ordinary existence in a sharp new light.

Connect Economics, McGraw Hill's online assignment and assessment tool, aligned to Frank provides assignable, auto-gradable versions of end-of-chapter problems in static and algorithmic format, as well as test bank content and graphing problems.Students receive detailed step-by-step feedback on assignments and assignable content is fully integrated with the eBook. Students are also able to search,highlight, and take notes within the ReadAnywhere eBook and complete SmartBook 2.0 assignments offline. Frank also features a unique Economic Naturalist video series that brings examples to life showing interesting applications of economic concepts. Connect provides instructors with powerful reporting tools allowing them to plan,track, and analyze student performance across learning outcomes.