Consumer behavior

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Title:

Consumer behavior

Author:

Schiffman, Leon G., author.

ISBN:

9780134734828

9781292269245

Personal Author:

Schiffman, Leon G., author.

Edition:

Twelfth edition.

Physical Description:

xxix, 478 pages : illustrations (chiefly color) ; 29 cm

Contents:

Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.

Abstract:

Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Subject Term:

Consumer behavior.

Motivation research (Marketing)

Added Author:

Wisenblit, Joseph,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000157283	658.8 SCH	1	Searching... Unknown
Searching... 1:RCCT	1:PRES-BOOK	002205012	658.8 SCH	1	Searching... Unknown
Searching... 1:RCDBN	1:REC-BOOK	002041963	658.8 SCH	1	Searching... Unknown
Searching... 1:RCPE	1:GEN-BOOK	002225301	658.8 SCH	1	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	002067930	658.8 SCH	1	Searching... Unknown
Searching... 1:RCPTA	1:PRES-BOOK	002086523	658.8 SCH	2	Searching... Unknown
Searching... 1:RCPTA	1:PRES-BOOK	002086522	658.8 SCH	3	Searching... Unknown

Bound With These Titles

On Order

Summary

For undergraduate and graduate courses in consumer behavior.

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.