Title:
Marketing 3.0 : from products to customers to the human spirit
Author:
Kotler, Philip.
ISBN:
9780470598825
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, ©2010.
Physical Description:
xv, 188 pages : illustrations ; 24 cm
Contents:
Welcome to marketing 3.0 -- Future model for marketing 3.0 -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders -- Delivering socio-cultural transformation -- Creating emerging market entrepreneurs -- Striving for environmental sustainability -- Putting it all together.
Abstract:
In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.