Business communication today

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Title:

Business communication today

Author:

Bovée, Courtland L., author.

ISBN:

9781292353142

Personal Author:

Bovée, Courtland L., author.

Edition:

Fifteenth edition, Global edition

Physical Description:

704 pages : color illustrations ; 28 cm

Contents:

Part 1. Understanding the foundations of business communication -- Part 2. Applying the three-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports and proposals -- Part 6. Developing and delivering business presentations -- Part 7. Writing employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Name index -- Subject index.

Subject Term:

Business communication -- United States -- Case studies.

Communication in organizations -- United States -- Case studies.

Added Author:

Thill, John V.,

Copies:

Available:*

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Summary

For courses in business communication.
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.

Samples

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