Introduction -- Gender and the Production of Popular Culture -- Gender and Cultural Work: Post-War to the Late Twentieth Century -- Gender and Cultural Work in the Digital Age -- Discourses, Gender and Popular Culture -- Discourses and Femininity -- Discourses and Masculinity -- Media and Digital Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and Gender -- Gender and Popular Culture in Everyday Spaces -- Conclusion: Prisoners of Gender?.