Media now : understanding media, culture, and technology

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Title:

Media now : understanding media, culture, and technology

Author:

Straubhaar, Joseph D., author.

ISBN:

9781305950849

Personal Author:

Straubhaar, Joseph D., author.

Edition:

Tenth edition.

Physical Description:

xxvi, 582 pages : color illustrations ; 28 cm

Contents:

Media and the information age -- The changing media -- Media and society -- The media -- Books -- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.

Subject Term:

Telecommunication -- United States.

Information technology -- United States.

Mass media -- United States.

Added Author:

LaRose, Robert,

Davenport, Lucinda,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000099084	384.0973 STR	1	Searching... Unknown

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Summary

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.